November 3, 2017

Morning Session:

"Social Media and the Contemporary Dentist"

Afternoon Session:

"Ethics and Professionalism in Dental Advertising and Marketing"


Speaker: Dr. Barry Schwartz

Time: 8:00 am - 2:00 pm

Location: Holiday Inn Hotel and Suites, St. Catharines

Sponsored by "Rotsaert Dental Lab" and "Maxill"

CE - Category 1, 6 Credits

Lecture 1: Advertising and Marketing in Dentistry

Session Outline;

With the exponential growth of social media and the Internet, the world of advertising is changing quickly. With so many dentists to choose from, especially in metropolitan areas, and so much information available online, many dentists are concerned about patient retention and attracting new patients and are therefore feeling the need to hop on board the social networking bandwagon or be left behind. Quite often, dentist’s moral compass can be lost in the process. This session will highlight the changes in advertising regulations along with the professional implications of marketing and advertising strategies in dentistry. A number of effective and professional alternatives in marketing will be presented along with a ten step plan to improve the dentist’s image.

Learning Objectives;

  • To appreciate the inter-relationship of ethics, professionalism and successful dental practice
  • To understand the pros and cons of various marketing strategies
  • To integrate current regulations into advertising and professional practice



Lecture 2: Social Media for the Contemporary Dentist Outline:

Since the advent of Social Media, it has grown exponentially to become ever-present in daily life, even amongst health professionals such as dentists. Social Media offers tremendous opportunities in highlighting professionalism, networking, and marketing. It can also open a “Pandora’s Box” of potential problems that can be career altering and financially damaging. Professional boundaries can easily be crossed which can impact not only a dentist’s image, but can compromise the image patients have of the entire profession as well. In this lecture, I will discuss some of the advantages and dangers inherent in Social Media use by dentists and offer strategies to protect privacy, confidentiality and your professional reputation.

Learning Objectives:

  • To familiarize yourself with the various social media platforms
  • To understand the professional implications with respect to Social Media and to integrate RCDSO practice advisories
  • To weigh the advantages and disadvantages of the use of social media by dentists and office staff



Barry Schwartz, DDS, MHSc (bioethics), cert ADR, FPFA, FACD

Barry Schwartz is Assistant Professor at Schulich Medicine & Dentistry, Western University, London Ontario and is Course Director for Practice Administration where the focus is on critical thinking, interpersonal-communications and applied ethics. He received his DDS and MHSc in Bioethics from the University of Toronto. Dr. Schwartz was in clinical practice for 25 years. He conducts ongoing research projects at Western and has published many articles both nationally and internationally on the subject of dental ethics. He was awarded the Fellowship in Teaching Innovation Research Award at the University of Western Ontario. Dr. Schwartz has been recognized as a Fellow of the Pierre Fauchard Academy and a Fellow of the American College of Dentists for his contributions in dental ethics.


Holiday Inn Hotel and Suites St. Catherines

327 Ontario Street, St. Catharines, ON  L2R 5L3



The Niagara Peninsula Dental Association

Serving Dental Professionals Since 1945